Geared primarily for small to midsize B2B operations, HubSpot is a leader among products available on the market today, even despite a recent Gartner evaluation finding HubSpot has not shown significant enhancement during the past 12 months. There are more than 34,000 HubSpot customers spread across 90 countries, according to the company's website.
Some of the pros of running a business opportunity are their less restrictive nature in terms of operation, branding and territory restrictions, their low initial investment fees and lack of ongoing fees. However, remember that you don’t get the ongoing support for a business opportunity, and that you need to conduct extra research, since it may not have the same legal obligations as franchises do to disclose certain details about the business, like the financial health of the operation.
Nearly 60% of businesses spend between $1,000 and $5,000 on search engine optimization tools every month. That’s not surprising, considering 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks. This category of software will help you spy on competitor strategies, find unique link-building opportunities, and optimize your content for search engines.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.

We have all heard a lot about business models and most entrepreneurs have, at least once, used the business model canvas in order to specify the different dimensions of their business. But evidently, no entrepreneur starts with a complete business model in mind when he or she has a first idea in mind. Instead, this idea forms the seed, including some partially-complete and fragmented pieces of information about what such a business model might look like in the future. It takes a lot of churning and turning, shaping and refining, market research, pivoting and testing on the market in order to find out the right “ingredients” and actually turn this idea into a viable business opportunity. 


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